WooCommerce Marketplace Extensions & Themes

The WooCommerce Marketplace is the official destination for high-quality extensions and themes that enhance online stores built on WooCommerce. The marketplace provides store owners with the tools they need to customize, optimize, and scale their business—whether they’re launching their first store or managing a high-traffic ecommerce site. 

From sleek, conversion-focused themes to powerful integrations for payments, shipping, and marketing, the WooCommerce Marketplace offers trusted solutions for every stage of growth. Regardless of industry or business size, merchants can find the right tools to create a seamless shopping experience and drive more sales.

• Businesses Focused on Growth & Optimization – Marketing, analytics, and conversion-focused extensions drive higher sales.
• Retailers Needing Advanced Functionality – From streamlined payment solutions to automated shipping tools, the Marketplace extends WooCommerce’s core capabilities.
• Merchants Who Want a Unique Look – Premium themes help store owners create a polished, high-converting online presence.
• Developers & Agencies – Provide clients with high-quality, pre-vetted extensions that improve store performance, security, and management.

• Built to Scale with Every Business – Whether managing a growing startup or running a high-traffic enterprise store, WooCommerce Marketplace extensions are designed to scale alongside your business. From automation tools to advanced analytics and performance optimization, these products empower merchants to handle increasing demand with confidence.
• Seamless Integration with Enterprise Tools – Many extensions are built to connect with popular enterprise platforms for CRM, email marketing, fulfillment, accounting, and analytics, making it easier for merchants to unify operations and workflows across systems. 
• Guaranteed Support & Regular Updates – Every plugin comes with ongoing maintenance and dedicated support, ensuring merchants get reliable performance and the latest features.
• Vetted for Security & Performance – All extensions and themes undergo rigorous audits for code quality, security, and compliance so store owners can trust what they’re installing. Every product comes from a verified developer partnership, ensuring high-quality solutions backed by industry professionals.
• 30-Day Money-Back Guarantee – Merchants can purchase with confidence, knowing they can test products risk-free.
• Seamless WooCommerce Integration & Standardized Licensing – Unlike third-party plugins, Marketplace products are built specifically for WooCommerce, ensuring seamless integration, secure payment processing, and a consistent experience across your store’s ecosystem.

Affiliates earn commissions on all paid extensions and themes from the WooCommerce Marketplace, including:

• All paid extensions and themes are included. Free products have no payout.
• 30% payout for a user’s first paid purchase and 10% for returning customers
• Cookie duration: 30-day conversion period

• What kind of plugins are available in the WooCommerce Marketplace?
  • The WooCommerce Marketplace includes extensions and themes for everything from payment processing to marketing, customer service, and more.
• Is every product listed in the WooCommerce Marketplace eligible for commissions?
  • Only paid extensions and themes from the WooCommerce Marketplace are eligible for commissions. Free extensions and themes, as well as business services, are excluded.  
• Can I test out WooCommerce extensions before purchasing?
  • Specific WooCommerce extensions have demos available. The complete list is in our article, WooCommerce Marketplace Extensions with Demos. These demos can be valuable for testing or demonstrating how a given extension works for use in your content. 
• What is WooCommerce?
  • WooCommerce is the world’s most trusted open-source ecommerce platform, powering over 4 million active stores. Built on WordPress, it provides a fully customizable and scalable way for businesses to sell online, allowing merchants to retain complete control over their store’s data, design, and functionality. Read more in our WooCommerce overview. 
• Do WooCommerce users need to host their sites on WordPress.com?
  • No, WooCommerce is a self-hosted ecommerce platform, which means users can choose any WordPress-compatible hosting provider for their site. However, WordPress.com offers a dedicated Commerce Plan that comes with built-in WooCommerce integration, providing an optimized, hassle-free setup with hosting, security, and performance features tailored for online stores.
• How can I get started promoting WooCommerce Marketplace plugins?
  • Start by signing up for the Automattic Affiliate Program. Once approved, explore the WooCommerce Marketplace to find extensions and themes that best match your audience’s needs. Create engaging content—such as tutorials, reviews, or social media recommendations—and share your unique referral link to drive conversions. Track your performance and earnings through the affiliate dashboard. Plus, don’t forget—you can also earn commissions by promoting other Automattic products like WordPress.com hosting, domains, and more!