WooCommerce

WooCommerce is the world’s most trusted ecommerce platform, powering over 4 million active stores. WooCommerce is open source and built on WordPress, providing businesses with a fully customizable and scalable way to sell online while retaining complete control over their store’s data, design, and functionality. 

Automattic Affiliate Program members can earn commissions by promoting paid extensions and themes for WooCommerce, which are available in the WooCommerce Marketplace. 

• Market Leader: WooCommerce is the number one open-source ecommerce platform, with over 4 million active stores globally.​
• Widespread Adoption: Approximately 30% of the top 1 million online stores utilize WooCommerce.​
• Extensive Ecosystem: The official WooCommerce Marketplace offers over 1,000 extensions and themes, each accompanied by comprehensive documentation and a 30-day money-back guarantee.​
• Expert Support: Merchants benefit from a global community of professional developers, creatives, and builders, with accredited Woo Agency Partners available to assist with both new and existing large-scale stores.

WooCommerce is designed to accommodate businesses of all sizes and complexities. No business is too complex, simple, big, or small to thrive with WooCommerce. It empowers anyone, anywhere, to sell anything with unlimited extensibility, flexibility, and control over how they build and evolve. Every business is unique; WooCommerce believes every store should be, too.

WooCommerce stands out for its flexibility, control, and community support, enabling merchants to create unique brand experiences that attract, engage, and convert customers.​ 

• Unlimited Scalability: WooCommerce is built to support everything from small shops to high-volume, global brands. With flexible hosting, a customizable architecture, and a platform proven to perform under pressure, merchants can confidently scale their operations from their first sale to their millionth. 
• Open-Source Freedom: With WooCommerce, there are no proprietary lock-ins. Its transparent codebase and active development community ensure continuous platform evolution.​
• Self-Hosted Flexibility: Merchants can choose any hosting provider, implement custom security measures, and tailor their site to their exact business needs. The WooCommerce Marketplace provides access to trusted extensions and themes so merchants can fully customize their store to meet their brand and business needs. 
• Full Ownership: Unlike software-as-a-service (SaaS) offerings, WooCommerce merchants retain complete control over their data and intellectual property, with the freedom to modify any aspect of their store.​
• Backed by a Global Developer Ecosystem: WooCommerce is powered by a global network of developers, designers, and agencies whose ongoing contributions to the platform and services help businesses build, customize, and scale their stores.

Thousands of businesses around the world trust WooCommerce to power their stores—from small startups to enterprise retailers. See how Universal Yums built a $40-million subscription business in this customer story video.

Automattic Affiliate Program members can earn commissions by promoting WooCommerce Marketplace extensions and themes. 

The WooCommerce Marketplace is the official destination for high-quality extensions and themes that help merchants customize, optimize, and scale their online stores.

• Extensions – Plugins that expand store functionality, including tools for payments, shipping, marketing, customer engagement, automation, and more.
• Themes – Professionally designed storefront templates that help merchants create high-converting, visually appealing online stores.

By promoting these trusted, high-quality products, affiliates can earn commissions on every referred sale. Learn more about how you can earn with WooCommerce Marketplace Extensions and Themes.

• Do WooCommerce users need to host their sites on WordPress.com?
  • No, WooCommerce is a self-hosted ecommerce platform, which means users can choose any WordPress-compatible hosting provider for their site. However, WordPress.com offers a dedicated Commerce Plan that comes with built-in WooCommerce integration, providing an optimized, hassle-free setup with hosting, security, and performance features tailored for online stores.
• Is WooCommerce free?
  • Yes, WooCommerce is free to install and use. However, merchants can enhance their stores with various free and paid extensions and themes from the WooCommerce Marketplace to add functionality like advanced payment options, marketing tools, and customer engagement features.