As a WordPress.com affiliate, you can help your audience discover WordPress.com’s power and benefits while earning commissions on every successful referral. But how can you stand out and create a compelling promotional strategy? The key lies in being authentic, engaging, and providing value to your audience. In this article, we’ll explore creative and proven ways to promote WordPress.com to help you maximize your referral earnings.
One of the most straightforward ways to promote WordPress.com is by writing a detailed product review. Share your experience building and launching a website on WordPress.com while highlighting its features, benefits, and use cases. Compare other website builders and hosting providers and explain how WordPress.com stands out. Adding screenshots, videos, or a user interface walkthrough will make your review even more compelling.
Pro Tip: Use storytelling to connect with your audience. For example, describe how WordPress.com solved a problem for you or someone in your niche!
Many people searching for website-building solutions are beginners. Creating a step-by-step tutorial on how to build your first website on WordPress.com can provide immense value to your audience. Focus on specific use cases, such as creating a blog, an online store, or a portfolio.
Ideas for Tutorials:
- “How to Start a Blog in 10 Minutes with WordPress.com”
- “Creating a Professional Portfolio Using WordPress.com”
- “How to Set Up an Online Store with WordPress.com’s E-Commerce Features”
Remember to include your affiliate links at key points in your tutorial, as the FCC mandates that all affiliate publishers disclose this information!
Roundup posts are a powerful way to compare products and position WordPress.com as a top choice. For instance, you could write articles like:
- “The 5 Best Website Builders for Small Businesses in 2024”
- “Top Blogging Platforms for Creators: Why WordPress.com Leads the Pack”
Highlight WordPress.com’s unique features, such as built-in hosting, automatic updates, and security, while addressing how it fits specific audience needs. This approach helps readers see why WordPress.com is the best option for them.
Tailor your content to your audience. If you target a particular niche—like travel bloggers, photographers, or small business owners—create articles that show how WordPress.com can meet their unique needs. Every business is different!
Examples:
- “How Travel Bloggers Can Share Their Adventures with WordPress.com”
- “5 Reasons Why Every Photographer Needs a WordPress.com Portfolio”
- “Why WordPress.com is Perfect for Your Local Business”
This strategy helps your audience see themselves using the platform, an integral step in converting browsers to customers.
If you have a blog or website, a resources page is a perfect spot to recommend WordPress.com. Include it as a tool you trust and use, with a brief description of its benefits and a clear call to action. This evergreen strategy allows your audience to discover your affiliate recommendation organically over time.
WordPress.com offers creators multiple ways to monetize their websites, from ad revenue to memberships and e-commerce. Create content that educates your audience on how they can earn money by creating a site on WordPress.com.
For example:
- “How to Monetize Your Blog with WordPress.com’s Tools”
- “Turn Your Passion Into Profit: Start an Online Store with WordPress.com”
Highlighting these opportunities not only attracts your audience but also inspires action.
People love stories. Share your journey of creating a new website, redesigning an old website, or migrating a website from another provider to WordPress.com. Show your before and after website visuals and performance, and give your honest opinion about how your new WordPress.com website compares to your previous website experience.
Engage with your audience directly by hosting a live Q&A or AMA session that features WordPress.com. Use platforms like Instagram Live, YouTube, or TikTok as spaces to answer questions, share hacks, and show why WordPress.com is the best choice.
In the description, provide your affiliate link and FCC disclosures as an exciting method for attendees to start their website-building journey.
Leverage seasonal trends to promote WordPress.com. For example:
- “New Year, New You: Create the Blog You’ve Been Waiting for This Year with WordPress.com”
- “Set Up an Online Store for the Holidays and Holiday Sales with WordPress.com”
- “Create a Portfolio Website for New Graduates with WordPress.com’s Easy-to-Use Tools”
By tapping into timely needs, you can connect with the audiences that most want to hear your message.
Social media, podcasts, and newsletters are powerful platforms for reaching your audience. Share your affiliate link in engaging ways, such as:
- Posting short video tutorials or tips on Instagram, TikTok, or YouTube.
- Discuss website-building strategies in your podcast and include your affiliate link in the show notes.
- Featuring WordPress.com as a “tool of the week” in your newsletter.
Remember to use captivating visuals and stories to make your promotions stand out.
One of the most common points of confusion among potential users is understanding the difference between WordPress, WordPress.com, and WordPress.org. Creating content that clarifies this distinction can position you as a helpful resource while driving high-intent referrals to WordPress.com.
In your content, explain the key differences:
- WordPress – The free, open source software that powers over 40% of the world’s websites.
- WordPress.org – The home of the open source WordPress software. While the software is free, users must install it on a third-party hosting platform and pay separate hosting fees.
- WordPress.com – An all-in-one website building and managed hosting platform that handles hosting, updates, security, and more, making it ideal for users who want a hassle-free WordPress website.
Pro Tip: Emphasize WordPress.com’s specific benefits, like its built-in security, automatic backups, and 24/7 support. By addressing these pain points, you’ll connect with audiences who value ease of use and reliability.
Including this type of content in your promotional strategy clears up confusion, builds trust, and drives informed decisions—ultimately leading to more conversions through your affiliate links. We love affiliates because it’s a win-win-win!
Take a look at your existing content and identify blogs, videos, posts, or pages that can be updated with your WordPress.com affiliate link. For example, refresh older tutorials or reviews with new features, visuals, or comparisons, while providing a related call to action.
By breathing new life into your top-performing content, you can leverage existing traffic while keeping your content relevant and up to date.
The Automattic Affiliate Program offers many opportunities to earn while helping others create their ideal websites on WordPress.com. The creative promotional strategies discussed above will help you connect with your audience, provide genuine value, and maximize your earnings–but it’s all in the doing! Reach out to us if we can be of help. You’re not in this alone! Whether you’re writing reviews, creating tutorials, or hosting live sessions, staying authentic and aligned with your audience’s needs is key. Start implementing these ideas today, and watch your affiliate success grow!
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